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Bachelor's program
MARKETING
Fundamental area: ECONOMIC SCIENCES
Bachelor's program: MARKETING
Field of study: MARKETING
Duration of studies: 3 YEARS
Form of education: full-time education (FTE) or part-time education (PTE)
SKILLS PROVIDED BY THE PROGRAM OF STUDIES
Professional competences
C1. Appropriate use of marketing concepts, methods, techniques and tools;
C2. The use of tools and software applications in the field of marketing;
C3. The collection, analysis, and interpretation of marketing data regarding the organization and its environment;
C4. The substantiation and the development of the marketing mix;
C5. The use of sales techniques;
C6. The organization of marketing activities within the organization.
Soft skills
CT1. The implementation of the principles, norms, and values of the professional ethics within their own strict, efficient, and responsible work strategy;
CT2. Identifying the roles and responsibilities in a plurispecilized team and implementing relations techniques and efficient work within the team;
CT3. Identifying the opportunities of lifelong learning and efficient use of learning resources and techniques for one's own development.
Further study opportunities
Master's degree studies.
Professional status according to the classification of occupations in Romania, 2020
Manager marketing; Marketing specialist; Marketing reviewer; Relationship manager/Customer support manager/ Bank customer support manager / Leasing company customer support manager; Protocol organizer; Commerce and Marketing counsellor/expert/inspector/reviewer; Acquisitions manager; Customer relations specialist; Marketing researcher; Marketing research assistant.
CURRICULUM, 1st year (FTE), click here
CURRICULUM, 2nd year (FTE), click here
CURRICULUM, 3rd year (FTE), click here
CURRICULUM, 1st year (PTE), click here
CURRICULUM, 2nd year (PTE), click here
CURRICULUM, 3rd year (PTE), click here
The Bachelor graduation examination will be conducted in accordance with Regulation of DCCU regarding the organization and development of Bachelor and Master Graduation Examinations (RE05). click here
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